The Power Duo: Unpacking the Role of Vitamin B12 in Goli ACV Gummies
Apple cider vinegar gummies have become a popular wellness trend over the last few years, and Goli Nutrition sits at the center of that movement. Their signature Goli ACV Gummies blend apple cider vinegar with essential vitamins like Vitamin B12 and Folate (Vitamin B9) a combination they often market as a “power duo” for energy, wellness, and daily vitality.
But over time, questions have been raised about what these vitamins truly do inside the gummies, what benefits are scientifically accurate, and which claims went a little too far in marketing. Recently, the National Advertising Division (NAD) of BBB National Programs reviewed Goli’s advertised benefits and issued recommendations that reshaped how the brand communicates certain claims.
This article breaks down the science, the advertising changes, and — most importantly — the real role Vitamin B12 plays in Goli ACV Gummies.
Why Vitamin B12 Was Added to Goli ACV Gummies
Vitamin B12 is an essential nutrient that plays a critical role in:
- Supporting red blood cell production
- Helping maintain healthy nerve function
- Assisting in DNA synthesis
- Supporting cellular energy metabolism
The keyword here is cellular.
B12 does not operate like caffeine or energy drinks. It doesn’t give you a sudden jolt of energy or make you feel “wired.” Instead, it supports the body’s natural energy-making processes at the cellular level — helping the body convert food into usable fuel.
Each Goli ACV gummy contains approximately 1.2 mcg of Vitamin B12, an amount designed to help supplement daily intake, especially for people who may fall short through diet alone.
This is a functional addition — but the way that “energy support” was presented in marketing eventually led to regulatory review.
What Triggered the NAD Review?
The NAD reviewed Goli’s marketing claims after a challenge filed by Pharmavite LLC, the maker of Nature Made dietary supplements. Pharmavite argued that several of Goli’s claims overstated the benefits of their ACV gummies.
Among the claims challenged were benefits like:
- Weight loss
- Appetite control
- Detoxification
- Boosted metabolism
- Improved skin health
- Reduced bloating
- Better digestion
- More energy
- Heart health improvements
- Immune function support
Some of these were linked to apple cider vinegar itself, while others referenced added ingredients such as B9 and B12.
While Goli eventually agreed to permanently discontinue most of these claims, a handful remained under review — especially the ones involving Vitamin B12 and skin health.
NAD’s Findings on the Vitamin B12 “Energy” Claim
One of Goli’s key selling points for the ACV gummies was the phrase:
“Vitamin B12 to help support energy production.”
On the surface, this is scientifically correct. Vitamin B12 does support the body’s natural energy-producing processes.
However, NAD found a problem in how consumers might interpret that claim.
What NAD determined:
A “reasonable consumer takeaway” from this claim might be:
If I take Goli ACV gummies, I will feel more energetic or experience a noticeable increase in energy.
But based on the evidence Goli presented, NAD ruled that they did not have sufficient scientific support to show that the amount of B12 in the gummies would make consumers feel more energetic in a noticeable way.
So NAD recommended that Goli:
- Modify the claim
- Clearly specify that B12 supports cellular energy production, not physical energy boosts
- Avoid implying that people will feel an immediate or dramatic difference
In simpler terms:
B12 helps your body run properly at the cellular level — but it won’t make you feel like you had an energy drink.
Goli agreed to comply and adjust its marketing accordingly.
Coupon – INSPIRE
What About Folate and Skin Health Claims?
Goli’s ACV gummies also contain 200 mcg DFE of Vitamin B9 (folic acid). In earlier marketing, the company promoted folic acid as a nutrient that “supports skin health.”
Some claims included:
- “Folic acid supports skin health”
- “B9 supports healthy skin”
- “Folic acid for healthy skin”
But NAD reviewed the evidence Goli submitted — including NIH fact sheets and two articles — and found:
✔ The documents explained folate’s role in overall health
✘ But none provided clinical evidence showing that folic acid supplementation directly improves skin health
As a result, NAD recommended that Goli:
- Discontinue all folic acid skin-health claims
- Stop suggesting that folic acid in their gummies will improve or support skin health
Again, Goli agreed to comply.
What Remains True About the Ingredients?
Even with advertising corrections, the ingredients themselves still hold value.
Vitamin B12
- Essential for neurological function
- Helps maintain healthy red blood cells
- Supports energy metabolism at the cellular level
- Important for vegetarians or vegans, who may struggle to get enough B12 through diet
Folate (Vitamin B9)
- Supports healthy cell growth
- Essential for DNA and RNA formation
- Important for people who have increased folate needs or low dietary intake
Apple Cider Vinegar (500 mg per gummy)
- Contains natural acetic acid
- Includes “the mother” — the strands of proteins, enzymes, and probiotics
- Traditionally used for digestion support
These benefits exist, but they must be communicated accurately and responsibly — which is exactly what the NAD ruling enforces.
Coupon – INSPIRE
Why This Review Matters for Consumers
In wellness marketing, it’s easy for claims to slide from “supports health” into “will fix your problem.” This review sets an important precedent:
1. Supplements must be marketed with scientifically backed claims.
Even if an ingredient is beneficial, marketers cannot imply exaggerated outcomes.
2. Vitamin B12 does not equal an instant energy boost.
It’s essential for energy metabolism, but not a stimulant.
3. Consumers deserve accurate expectations.
Many people turn to supplements looking for help with fatigue, digestion, or skin issues. Transparent advertising helps people make informed decisions.
4. ACV gummies are wellness supplements, not miracle cures.
They can be part of a healthy routine — but they are not a substitute for medical care, a balanced diet, or lifestyle changes.
So, Is Vitamin B12 in Goli ACV Gummies Still Valuable?
Absolutely, but for the right reasons.
If you’re expecting a sudden boost of energy, you’ll likely be disappointed. If you’re looking to:
- Support your daily B12 intake
- Maintain healthy cellular energy metabolism
- Add an essential vitamin to your routine
- Enjoy a plant-based, vegan-friendly supplement
Then the Vitamin B12 in Goli ACV Gummies does exactly what it’s meant to do.
The key is understanding that the benefits are subtle, foundational, and long-term — not instant.
Final Thoughts: A Product With Benefits, Now Marketed More Responsibly
Goli Nutrition’s ACV gummies remain a popular supplement because they offer an easy, enjoyable way to include apple cider vinegar and essential vitamins in your daily routine. After the NAD review, their claims are now more aligned with actual science — and that’s a win for consumers.
Vitamin B12 is a vital part of the formula, but its role is rooted in cellular support, not the kind of energising boost that caffeine or stimulants offer. With clearer messaging, consumers now have a more accurate picture of what the product can and cannot do.
In the world of wellness, transparency isn’t just important — it’s essential. And this updated understanding of the “power duo” inside Goli ACV Gummies helps keep that transparency alive.
